Sustainability Copywriter
For Your Mission-Driven Brand
Spread your message. Spend more time chasing sunsets.
Your brand is more than just a brand.
Whether you’re an established eco-entrepreneur or your green business is just beginning to bud — your brand is built on values that are deeply rooted.
You’re more than mindful of the fact that conscious consumers are casting their dollars to vote for brands that share their values.
But are you doing everything you possibly can to secure their vote? To stand out from the competition? To declare your values to the world?
Values like:
All-natural ingredients
Sustainable packaging and sourcing
Recycled and upcycled materials
Fair labor and fair trade around the world
Slow fashion practices
Ethical business processes — all day every day
Commitment to serving the community and planet in the long term
You know your consumers are not just interested in spending money.
They’re interested in doing business with brands they trust — ones that stand out from the rest. Brands with a mission like yours.
That’s why you need an online space that shouts your mission from the rooftops.
But as a business owner, you’re already burnt out from the day-to-day duties.
How can you possibly have the time and energy to shout anything from the rooftops? Let alone the epic vision and mission that is the heart and soul of your company?
That’s where I come in.
Hi! I’m Jordan, your new copywriter. As a passionate business owner and conscious consumer, I understand both sides.
I want your mission to succeed — because consumers deserve brands like yours.
Why hire a copywriter?
Well, do any of these sound like you?
You know what people are searching in Google to find products like yours — simple phrases like: “sustainable fashion brands” or “non toxic makeup brands” — but you notice your website is nowhere to be found in the search results.
You feel like you need to produce more content to really connect with your target audience, but you just don’t have time.
Your website copy is bland and outdated. You need a complete overhaul to make sure your site really speaks your customer’s lingo, but the thought of writing brings you back to your dreaded high school English class.
You really don’t understand why so many of your competitors have a blog. What’s the point? Are you missing something?
You haven’t been able to find anyone who can capture the exact brand voice you’re looking for ...yet.
But don’t worry, I tackle the overwhelm that you feel when you read that list. I make it easy for you to spread your message and show up for your customers — using your unique brand voice, Search Engine Optimization (SEO), and genuine care.
I’m proud to have worked with:
How can I help your brand flourish?
Pick a Package
Why bother with a package? They’re $200 off the à la carte prices for the included items.
Write My Site
4 Pages of SEO-Optimized Web Copy
1 Home Page Blurb
Welcome Email Sequence (4 Emails)
2 Blog Articles
Cost: $2,100
*Add-on product descriptions for $50 each
Blog Party
4 SEO-Optimized Blog Articles (1,000 words)
4 Engaging Newsletters for Each Article
4 Social Media Blurbs
Conscious call-to-action included in each item
Cost: $1,600
*Monthly Retainer: $1,500
Product Spotlight
1 Landing Page
1 Product Description
3 Social Media Ads
1 Email Sequence (3 Emails Total)
Cost: $1,300
*Perfect for new and existing products
À La Carte Items
Blog Article (1,000 words): $400
Website Copy (1,000 Words): $500
Emails: $50-$250
Social Media Posts: $50 each
Social Media Ads: Uniquely Priced
Landing Pages: Uniquely Priced
Product Descriptions: $50-$150
Video Screenplays: Uniquely Priced
Sustainability Reports: Uniquely Priced
eBooks: Uniquely Priced
This is not a comprehensive list. I can write whatever you need, and I’m always up for a new challenge.
When you work with me, you’ll get:
Articles backed by research within your industry
Consumer research that inspires new content catered to your target audience
Formatting so you can catch the attention of both “skimmers” and Google
Editing that ensures your content is top-notch and error-free
Someone who cares about what you stand for
Here’s a look at some of my writing.
*I’m in the process of revamping my entire website, so please reach out for current writing samples!
Our Story and Sustainability Pages
Website Copy — 1 Hotels
Davids Natural Toothpaste Blog
I’ve written every article (aside from those interviewing industry experts).
The Outer Banks: A Beautiful Reminder of the Planet's Vulnerability
Blog Article — HiBAR
Happy Thanksgiving + Small Business Saturday
Email Copy — Wolven
Email Campaign Samples
Email Copy — Dagne Dover
Earth Month for All: Understanding Intersectional Environmentalism
Blog Article — 1 Hotels
How to recycle your clothes & make an impact
Blog Article — Ourgoodbrands
Sustainability Statement
Website Copy — Reprise Activewear
Home, About, Holiday, and Contact Pages
Website Copy — Gayle Tiller Photography
Don’t worry, you’re in good hands.
“Over the last two years, Jordan has truly become an extension of our internal team. She is an extremely skilled copywriter with a deep knowledge of sustainability, and she always takes the time to understand our mission, values, and requests. She never hesitates to ask questions and welcome feedback, producing copy and providing recommendations that always exceed our expectations. We’re consistently impressed by her ability to manage several projects at once, and we wouldn’t hesitate to recommend her to any brand looking for a reliable, organized, and talented copywriter.”
“Working with Jordan was a pleasure—her natural writing skills are well-researched, timely, and consider the larger systems and cultural conversations around sustainability. Jordan wrote a guest article for my blog, ADIMAY.com, about the social and environmental impacts of face masks, and she was able to embed multiple sources and POV after we discussed the angles we wanted to explore. I recommend her for anyone looking to elevate their content to be timely, educational, and hard-hitting!”
“Jordan is very professional and thoughtful in her approach. Her communication is clear, and she meets deadlines. We will definitely work together again on more projects.”
“I’m so impressed with Jordan’s writing and her ability to use her fresh perspective and voice to promote Label B’s core values. She’s able to turn any tough sustainability topic (like microplastic pollution) into a tool to raise awareness and empower consumers to support sustainable brands. I know I can turn to Jordan for any future copy work and won’t hesitate to recommend her to my network.”
“Straight out of the (writer’s) gate with her first assignment, Jordan came through with exactly what I wanted. She provided professionally written, compelling copy that proved an interesting read. In my 30+ years of editing, I’ve rarely encountered such flawless, straightforward, fresh prose. If you’re looking for a writer who delivers, look no further than Jordan.”
“Writing copy is an art form. And as an artist, I can say with authority that Jordan’s writing is finely crafted. With very little direction, she created web copy that captured my voice, paired words with images, and gave my website true balance. Jordan’s delivery is both timely and professional, and working with her is always a positive, seamless experience.”
A bit about me…
Hey there! I’m Jordan, a freelance sustainability copywriter.
I live on the Outer Banks of North Carolina. On a 1-mile-wide slice of land — essentially a noodle — floating between the Atlantic Ocean and the Currituck Sound.
Living here has opened my eyes to both the immense beauty and complete vulnerability of our planet. It got me thinking about all the ways my choices impact the Earth on a daily basis. Immediately, I felt totally overwhelmed.
Everything I’ve been subconsciously taught throughout my life about what products to buy and where to buy them has been so royally fu… flawed!
How am I just realizing this now? In my adult life? After I’ve spent so much time and money supporting companies who only care about turning a profit?
So maybe these companies have weaseled their way to the top in the past, but not anymore because of businesses like yours. Because lucky for us:
Times are changing. Values are prevailing. Consumers are reacting.
I’m one of these consumers, and it’s my passion to spread the message of companies like yours. Companies who uphold a responsibility to their planet, workers, and consumers.
I truly believe your message deserves to be heard. Because I wish messages from brands like yours reached me sooner.
So why work with me?
I understand your target audience because I am your target audience.
I’m committed to translating your unique voice into strategic copy that shouts your mission from the rooftops.
And just like your brand, I’m focused on strategies that are sustainable in the long term.
TL;DR
Because I know you’re busy, and my website is long.
I’m a freelance sustainability copywriter (but you probably know that if you just jumped here from my website title).
If you own a sustainable brand (or if you hate the word sustainable but still have an awesome, mission-driven brand), let’s be friends.
Your business needs compelling copy. Either you already know that, or you will find out soon.
I’m good at what I do — copywriting, researching, communicating, understanding your brand and needs. You can trust me when I say that because my business relies on my follow-through.
Yes, I have worked with other brands in the industry and yes, they’ve enjoyed my work.
At the end of the day, my goal is to make your life easier while increasing your conversions.
If you have any questions or hesitations about working with me, or you just want to chat about an exciting project — please reach out! I’m a real human.
Not feeling a phone call?
