Email Copy Samples
Written by: Jordan Horwat, Sustainability Copywriter
Written for: Wolven
Happy Thanksgiving + Small Business Saturday
Thanksgiving
Dear Name,
Hard times have the unique power to amplify our gratitude — to force us to think about the things we’re grateful for and the things we’ve been taking for granted.
This year, we feel especially grateful for so much — frontline and essential workers worldwide, our small team, our close-knit force of activists and artists, our small business community, the channels that keep us connected, and the love we feel nearby and far away.
We’re especially grateful for you, our Wolfpack — for inspiring and embodying us. And our planet — for nurturing us and teaching us that we’re all a part of something bigger than ourselves.
More than ever, we’re grateful that even when the whole world is shaken, you remain steadfast and committed to sustainability. To be committed is to be wholeheartedly dedicated to a cause — connected at the core — no matter what.
Our cause is creating a future we believe in, and we’re in a committed relationship. We remove one pound of trash from the oceans with every single sale. We use materials made of recycled bottles. We remain Certified Carbon Neutral. We dedicate 1% for the Planet. We promise ethical labor conditions. We respect differences, culture, and creativity. We treat each other like family. We Make Sustainability Sexy, together.
Thank you for joining our journey, for aligning with our values, and for committing to a better future. We hope that you are able to celebrate the holidays with those nearest and dearest to you, whether while wearing masks or on Zoom.
Happy Thanksgiving,
Your Wolfpack
Small Business Saturday
Dear Name,
It’s a critical time to show up and support our small businesses — our family, friends, and neighbors — not just today but every day. This world isn’t meant to be monopolized, standardized, or controlled. Rather, it’s meant to be honored and respected — as a sanctuary for the dreamers, creators, and risk-takers out there.
The Wolven team might be small, but we’re a force of nature. We’re a team of less than ten passionate people whose medium is fashion. We’re a team that’s proud to be female-founded, POC-owned, and powered by ethics.
With every purchase you make at Wolven, you honor our ethos — that creativity, diversity, fashion, and nature can and should exist in harmony. And that everyone deserves a chance to experience it.
Our vision of success is seeing you rock your Wolvens with confidence — knowing all the unspoken power and values you represent, all the love and respect you have for the planet, and all the passion you feel towards achieving that perfect harmony with us.
Make an impact today by shopping small. Make Sustainability Sexy with us.
Get 35% off our entire site, now through midnight 12/2.
Happy Small Business Saturday,
Your Wolfpack