Do you feel like your small business has basically zero chance of ranking on the first few pages of Google? Right up next to your big-name competitors? Well, the good news is you’re wrong! Let’s talk about the importance of SEO for your small business and some easy tips and tricks that you (or your sustainability copywriter) should focus on.

When it comes to sifting through greenwashing, where do you even start? A sustainability copywriter can help you get your honest, genuine message to the right audience.

You’re a badass business owner. At this point, you’ve probably wrestled with a common debate: do you tackle your own content marketing strategy, or do you hire a copywriter to take care of it? Maybe you’re thinking, “I’m capable of writing, so what’s a copywriter gonna do that I can’t do myself?” I hate to break it to you, but it’s actually not that simple. Here’s why you should hire a copywriter to take care of your content marketing needs.

Guest Post by Sarah Breeze, Sustainability Copywriter for Impact-Driven Brands

From the rise of veganism to the fall of fast fashion, conscious consumers are sending a clear message: we want sustainable goods and services from brands we trust. Shoppers are voting with their dollars now more than ever — $113.9 billion dollars in 2018, to be exact. In order to connect with your customers, you have to be present, aware, and authentic. Your words matter.

If you’re in the eCommerce game, you know that competition is fierce these days. If you’re not keeping up with the latest trends and best online practices, it’s easy to slip through the cracks. Here are five reasons why blogging should be a top priority in your eCommerce marketing strategy.

Americans throw away 27 million tons of food every year. That’s $144 billion (yes, billion with a “B”) every single year. And nearly half of this food waste happens at home. Have you explored the idea of regrowing food from your own kitchen scraps?